A benefit event social for couples planning their wedding celebrations and wedding industry experts of Minneapolis and St. Paul.

Breast cancer has a way of creating a sense of helplessness for everyone involved. Your entire world is turned completely upside down. When cancer strikes, turning hopelessness into hope is a way to cope.

Founded by wedding gown and fashion designer Amy Michelson, "Love Is The Cure" – is a powerful and positive vehicle for helping women and their families going through breast cancer. As a grant-making foundation, "Love Is The Cure" will partner with existing local community organizations to provide services like home meal delivery, transportation to and from medical care, childcare assistance; emotional and in-home volunteer support. "Love Is The Cure" improves the quality of life for women facing the terrible reality of fighting breast cancer.

"Twin City Bridal Association is thrilled to work with Amy Michelson on such a meaningful endeavor with local support from the wedding industry and brides," said The Wedding Guys – Matthew Trettel and Bruce Vassar. "We have been wanting to partner with just the right cause and were surprised that no one in the local wedding industry was doing anything to assist a charity. With so much money going to research we were very excited about Amy Michelson's charity when we heard of her mission for "Love Is The Cure". “We concentrate so hard on finding a cure and we forget about those who continue to struggle fighting the battle on a daily basis. It seemed like a no-brainer – a perfect fit!” A bride's love, our love and passion for the wedding industry along with our members allows this to be a perfect marriage!”